ALABAMA MOTORSPORTS PARK AND CORSA MOTORSPORTS ANNOUNCE PARTNERSHIP FOR ALMS|
MOBILE, AL – Alabama Motorsports Park, A Dale Earnhardt Jr. Speedway is pleased to announce a marketing partnership with Corsa Motorsports, a race team campaigning a Ferrari 430 LMGT in the American Le Mans Series. Alabama Motorsports Park (AMP) will have primary or associate positioning on the Corsa Ferrari at each of the team’s 12 races during the season.
“Association with Corsa Motorsports and recognition in the American Le Mans Series will bring national attention to Alabama Motorsports Park,” says Tonia Jackson, spokesperson for Alabama Motorsports Park. “American Le Mans Series racing fans are affluent, tech-savvy and influential. AMP will have a variety of consumer options; some will be high-end. As we move forward and market our site’s tracks and properties to the masses, we think the demographic reached through this relationship with visibility in ALMS and with a Ferrari team will be important to our success.”
“We anticipate the facility to draw national attention, and this partnership will generate immediate exposure to the project and Greater Mobile even though the completion date is scheduled for 2010,” adds Mike Dow, Gulf Coast Entertainment, L.L.C. president and managing member.
Corsa Motorsports is operated by team principal Steve Pruitt. Gunnar Jeannette and Johnny Mowlem will share driving duties during the season, with Ralf Kelleners joining the effort for endurance events. Corsa Motorsports will compete in the GT2 class, which is considered the most competitive in the series. The American Le Mans Series is celebrating its 10th year of competition and is regarded as the premier form of sports car racing in the world.
“This is a great opportunity for our team and we are pleased to bring Alabama Motorsports Park, A Dale Earnhardt Jr. Speedway on board for the 2008 season,” says Pruitt. “Partnerships and marketing are incredibly important in auto racing and Corsa Motorsports will proudly represent the project as it moves forward.”
Alabama Motorsports Park officials will utilize the association by hosting at-track awareness events and will distribute information and gifts to fans that visit its display located in the team paddock area during race week.
Founded in 2005, Corsa Motorsports is the only professional motorsports team based in Utah. The team operates from a 9,000 square-foot race services and technical facility. Corsa Motorsports owns two Ferrari 430 LMGT cars and will field them in the GT2 class of the American Le Mans Series. Another Corsa Motorsports initiative is to provide technical race car tuning and performance services for custom race cars beginning in the summer of 2008. The team is owned and operated by Utah commercial real estate developer Steve Pruitt.
Alabama Motorsports Park, A Dale Earnhardt Jr. Speedway
Alabama Motorsports Park, A Dale Earnhardt Jr. Speedway is a property of Gulf Coast Entertainment, L.L.C. The entertainment complex will feature three racing venues which will accommodate many forms of racing on its oval, road course and karting facilities. In addition, the project will include commercial enterprises including residential, hospitality, retail, restaurants and location based entertainment. Located in Mobile County, the complex is expected to be fully operational in 2010.
Contact: Tonia Jackson